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Seymour Chwast
in order to provide them with a means for their own advertising in these sample booklets
a German painter
Do we really have to type out a description of this book
pointing out the design credit “Ventura” and that the logo was designed by Pino Tovaglia
Die drei Thannhaeuser Schriften mailscrewup Seymour ChwastThe artists name here (Herbert Thannhaeuser) means more than a designation; it is a declaration, the sign of a formal will that, undeterred by commonplace taste, must shape its own expression. Those who have learned to understand the unwritten laws of typography must create new forms so that writing does not ossify in conventions, so that printed works can break free from their formulaic uniformity, and so that meaningful typography can serve the word
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