The Only Book You Will Ever Need on Branding Food & Drink "--New York Times Book Review

"--New York Times Book Review

panache and vitality of the Roman people

and the United States

Gideon has a sword

Heinrichs considers the dark arts of persuasion

The Only Book You Will Ever Need on Branding Food & Drink "--New York Times Book ReviewBook Title: Only Book You Will Ever Need On Brand ISBN: 9781472136077 By Author(s): LIISA PUOLAKKA AND MICHIEL MAANDAG By Publisher: LITTLE BROWN Format: PB A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll