Moderating Focus Groups Laura Day Ashley Sunstein argues that the key

Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity-what it is and how it works-as well as the countervailing force of dissent

Key Features Provides an easy-to-use format of chapter categories and sections that facilitate research on individual topics Frequently Asked Questions highlight important points from cases Explains complex

providing information in ways that are useful and affirming

and anyone working with or caring for young children

"Brain Tricks" probes what Weiner calls the "dark side" of the brain - raw animal instincts rooted in our primitive past when survival

Moderating Focus Groups Laura Day Ashley Sunstein argues that the keyThis practical, comprehensive guide covers everything from pre session participant recruitment to post session reporting. In addition, advanced and new techniques for managing group dynamics are included, such as personality association.'