We decided to make Alara the five-color battle (more on that when I get to it), so the Ravnica one ended up being colorless
It could be a spell or ability that tells you to put a land card onto the battlefield.
And these all have abilities that trigger from equipped creature dealing combat damage to a player, so Cloud's double strike means you can potentially get two triggers
Wizards of the Coast gave it earthbend 1 when it enters, meaning you get the 2/2 creature and you can animate a land and put a +1/+1 counter on the land
For players, there are iconic cards, such as Pointed Discussion, and Scattered Thoughts, that make perfect display pieces, and there are so many more museum-worthy cards to find
You could also instantly attach the Equipment onto any legendary creature, not just the token